Guesting on podcasts will grow your business.
Why podcast guesting?
It’s a unique strategy which enables you to reach more ideal clients through speaking as a guest on podcast interviews which they already know, like & trust. By sharing your story & offering value through organic conversation while getting in front of the right audience, you’re making an impact while generating warm leads.
And did you know…
A high number of people consider podcast hosts to be a trusted source of information. Listeners feel that podcast hosts are 64% more trustworthy than other influencers. And podcast audiences also see hosts as 86% more trustworthy and 89% more authentic (data from Demand Sage).
Here’s why being a guest on podcasts is so beneficial:
You’ll have your story and advice showcased in front of new ideal clients and top podcast hosts, positioning you as the go-to expert in your industry.
You’ll not only attract new ideal clients but podcast guesting is an effective nurturing tool - When your interviews are shared with your current audience, it turns your warm leads into hot leads.
With a solid strategy in place & by getting in front of the right podcast listeners, you’ll be gaining new email signups after your interview airs.
You’ll build strong connections with your listeners and hosts. Meaningful yet insightful podcast conversations create that know, like & trust factor with listeners & that is what will drive consistent growth.
You’ll have fresh content to populate on your social media pages & re-purpose. This is a great way to keep people engaged with your pages and to entice new followers.
You’ll boost your online presence and drive organic traffic to your website. Leading to massive SEO wins as you stand out from your competition
A few of the podcasts booked...
Interesting podcast facts:
Data predicts that the podcast market is set to be worth $38.36 billion in 2025 & is expected to increase to over $131 billion before 2030…Could you imagine the impact that you could make with just 1% of those listeners?
The peak listening time for podcasts is in the morning for most listeners… Just imagine how you’ll build a strong connection with potential clients while they’re on their commute, alert and ready to kick-start their day.
80% of podcast listeners tune in to an entire episode or most of it… So you’ll have around 40 minutes of allowing a new audience to discover you through raw and organic conversation while positioning yourself as the expert in your field.
74% of podcast listeners tune in to learn something new… Audiences are eagerly waiting on hearing your expertise, your knowledge is valuable.
Here’s what my clients say
-
![]()
“Erin is the most dedicated person I know when it comes to her clients and their goals. When Erin and I started working together, Erin sat down with me took notes on my goals, and began to put a list together of podcasts that were well-suited for me. Erin has booked me on a lot of podcasts and they all have been super ideal for me and my business. I have even booked two of the hosts as clients which I never even expected. I have also made amazing friends with the hosts of podcasts I have been on and have had people sign up for my email list from the podcasts I have been on thanks to Erin. Erin is the best podcast guest pitcher I have ever had. I would hire her without a doubt.”
- Cienna Kopischke, Business Visibility & Sales Coach
-
![]()
“I absolutely cannot recommend Erin enough. Before our 1-1 I thought I had a pretty good system for pitching my clients on podcasts, but turns out there is a better way. Not only that she provided so many valuable resources for me to use inside of my own business. I don’t talk about money, but it was so good I asked to pay her more.”
- Torie, Engagement & Lead Gen Strategist
-
![]()
“I am very impressed with Erin's work. She is so lovely, organised, on top of it and such a pleasure to work with! She is great at following up and making sure opportunities do not fall through the cracks (which is helpful with my very full inbox and schedule). We've only been working together for a short time but are already getting interview requests coming in. I'm so thrilled to get Erin's help in getting the word out so I can make more impact with my work!"
- Jocelyn Panton, Entrepreneur
-
![]()
“For the last 6 months Erin has been a gem. She has not only secured the podcasts for me, but she has done it in the most professional way possible. She has gone over and above to make sure I have all the information that I need to be as prepared as possible for each and every recording. I can't thank her enough for her support in this process.”
- Jennifer McCormack, Business Strategic Hypnotherapist & Kinesiologist
